On the evening of November 16th, the 4th Mawards Award Ceremony was held at the Shanghai East Asia Exhibition Hall. The Charm Communication Group won the event with the Baidu Robot "The First Man-Mobile Interactive Basketball Commentary" Best Scene Marketing Innovation Award Silver Award.

Baidu robot "the first man-made interactive basketball commentary live" case introduction

Artificial intelligence has been considered by most people is mysterious and distant, where is its application space? Where is it? What is its relationship with mankind?

At the same time in the Rio Olympic bustling, the "long-planned" Baidu siege lions through several months of training, artificial intelligence robot to create a new identity - basketball commentator. This can be a seamless explanation of the event, proficient in the player anecdotes, but also interactive to save the problem of pseudo-fans of the soul of the gun robot narrator, in the current Rio Olympic Games official posts, since a hit!

It is not accidental to get to know and love by this, and it is closely related to the series of propaganda events that Changrong spread to the world. Experience is the best way to create a word of mouth, we in the game during a contingent event, derived from the history of the first man-machine interaction to explain live, through the human-computer interaction in the form of live broadcast in front of the user, let the user The real participation in this highly symbolic communication activities. From the early Yang Yi about the battle of the secret - Yang Yi should be burst points - the core commentary live - the volume of sound transmission, the whole event from the early planning to detonate hot only just experienced a short week!

What is the data behind this hot event?

Man-machine interaction to explain the number of live online peak over 40 million.

Baidu index instantaneous burst table, "Yang Yi about war robots" search peak reached 234093, "degree" to 88488. Ultra-average value of 40 times.

新浪微博＃杨毅约战机器人＃话题，飙升热门话题榜第二位，体育话题榜首位（奥运期间），并持续在榜超过12小时，两天阅读量达到惊人的8439.5万。

CCTV, BTV Sports, Xinhua News Agency, Peopleundefineds Daily and other heavy media coverage, Global Times, Legal Evening News, Guangming Daily, Beijing Morning News and so on as many as seven core print media reports, 10 + core media, Quality technology and the whole network coverage.

Activities as a typical application of artificial intelligence in the "Baidu World Congress" by Mr. Li Yanhong to the industry-wide release.

Plum Network Marketing Innovation Award (Mawards) is sponsored by the plum network, "marketing innovation" award positioning, from creative execution to product services, from marketing tools to business model, advocate all innovative efforts and try. And from the program / product / design, effect / data / evaluation and other multi-dimensional comprehensive assessment. In recognition of the annual marketing in the field of marketing innovation and practice of institutions and individuals awards.

In recent years, Charm‘s success stories have been recognized by many advertisers and the industry, many times won the Effie, Gold Award, China Advertising Great Wall Award and other important promotional industry awards. This time in the plum blossom award on marketing innovation award silver medal,  in marketing innovation in the great recognition and encouragement.