Precise marketing services based on data analysis

Our ability

Senior industry research

Professional data analysis

Leading digital integrated marketing strategy

Accurate media communication services

Product quality of the brand communication services
Accurate Population Positioning Services - Consumer Behavior Insight / Consumer Behavior Tracking and Delivery Technology Population Portraits and Validation Techniques
IP resource integration services
Accurate Integration Delivery Services - Video, Vertical Website, OTT, Information Flow, ATD + DSP, etc.

Precise marketing techniques based on consumer search and browsing behavior

Customer relationship and word of mouth management

Evaluation of technical services

Contacts

Charm digital

Business Mailbox

Digital@charmgroup.cn

Shanghai Charm

Business Mailbox

Shanghai@charmgroup.cn

Guangzhou Charm

Business Mailbox

Guangzhou@charmgroup.cn

Amplifying ip value and brand benefits with one stop brand marketing service

brand needs what is right, rather than what is hot. on top of that, charm is committed to creating an integrated communication circle around content creation,moments association,concept immersion,celebrity usage,O2O and social hype up.

Video marketing case

Vigorous communication for a younger cherry

Chery Arrizo topped hot topic among post 90s by a smart video marketing with 《约吧大明星》 Dating with superstar. creative brand menting, ambassador bonding and content extension out of programs generated double or even triple sponsorship value and greatly uplifted brand preference.program viewership-760million,260million more than estimate wechat content push readership-40%over 100k weibo topic readership-40million weibo like -300 times more than regular push we successfully made:

interest-maximiz exposure maximization
Content - content implantation, natural exposure
Conversion - Baidu interception, appointment test drive

Whirlpool+go fighting acheves a seamless fit and maximized exposure

we helped Whirlpool sponsor a top-rating TV variety show go fighting S2 on its exclusive online video platform Youku and successfully achieved huge exposure from this popular show. what`s more,we smartly fit prducts high-tech features into the program content and tonality for a perfect match.