In November 22nd, the 2016 China interactive marketing trends Forum and China interactive marketing Academy Awards ceremony was held in Beijing International Conference center. The three case reported in Charm dissemination of innovative marketing strategies and marketing activities of the creative, interactive and participatory media, using the comprehensive control ability and outstanding marketing effect, were awarded the 2016 Annual Academy Award for outstanding China interactive marketing case award.

Case study: China Agricultural Bank of new media integration of interactive marketing

From the brand to the product, so that the agricultural bank brand youth, deeply rooted in the hearts of the people

Charm  communication strategy for the Agricultural Bank China custom is divided into light, aggregation, integration, to win, to other PR resources from the WeChat brand into the circle of friends, content, layers of momentum, continue to climax, focus on the promotion, help build social ecological circle communication bank. Marketing effect: the total number of over 100 million, the total number of touches up to about 8000000, the whole strategy will target consumers from the brand image to the product level of business guidance, making the agricultural brand deeply rooted in the hearts of the people.

Winning Case: Taikang Insurance 20 anniversary multimedia communication

Four categories of media portfolio, excellent communication results

August 22, 2016 is the 20 anniversary of Taikang, Chang Jung Taikang Life helped launch a series of promotional activities. Through the dissemination of multimedia resources, and strive for the best position, around the 20 anniversary celebration, concentrated explosive delivery, detonated brand volume; build Taikang exclusive brand, strong resources concentrated exposure depth reach the target population, to achieve the maximum volume of communication.

Winning Case: Kay wing Crowdsourcing repairer interactive marketing

Kay wing Crowdsourcing cars as a new thing, has become a unique brand of DNA

Charm communication planning for Kay wing Crowdsourcing first season include: Kay wing Crowdsourcing first media communication; Kayee Crowdsourcing mode new attempt: technical seminars, Crowdsourcing zhengminghuodong; Kayee Crowdsourcing platform, Crowdsourcing Conference; freezing works review and works; overseas trip; public charter the results show Crowdsourcing type; Sixiang will. For Kay wing, this is a process from scratch, from the face of doubt to harvest support. Marketing effect: a total of more than and 500 pieces of collection of work, user participation reached + + 30 million, hundreds of thousands of users participated in the referendum. Wing wing has therefore been widely supported by Kay wing fans and media attention.

China interactive marketing trends Forum sponsored by the Communication University of China School of advertising, media magazine, is the only domestic advertising and marketing industryundefineds most authoritative interactive marketing event marketing trends forum. The interactive marketing trend forum, Ali Mama, Durex, micro whale technology, Mengniu, Luhua enterprises heavy coffee have attended, here turns voice, the trend of insight into the collision point of view, to lead the future. Interactive marketing is the key to the relationship between the brand and consumers, interactive. Leverage the opportunity to spread Chang Rong spread scene shape, the depth of the use of content mining quality content, accurate delivery through large data locked in different scenes, let consumers watch creative content, resonate with consumers, the popular brand. The Interactive Marketing Academy Award, Chang Rong with excellent interactive marketing industry certainly, the future will be more efforts to meet Chang Rong advertisers in the new era of communication needs, provide the best service to the integrated marketing communication of the whole industry chain for customers and brand.